Getting the word out can be the secret sauce for building business that your competitors don’t know about.

Publicity through radio, television and newspapers along with a strong social media presence sell products and services.

Just as important is protecting your good reputation by identifying an issue before it becomes a crisis and delivering strong messages to internal and external stakeholders.

 ‘Making communications work for you’ is a four hour seminar delivered by senior Peak Communicators consultants Alyn Edwards and Chris Olsen. Both were news reporters for 30 years and have lots of experience helping companies tell their stories.

    Chris Olsen                               Alyn Edwards

o Chris Olsen is known for hosting his own CTV segment ‘Olsen on Your Side’. Chris left broadcasting in 2011 to work as Premier Christy Clark’s first Press Secretary, advising government on how to manage situations effectively and maximize positive coverage.

o   Alyn Edwards, a founding partner of Peak Communicators with 30 years of experience as a journalist for Global TV and CBC. Alyn specializes in media relations and issues and crisis management.

 Topics include:

•          Building brand and profile through public relations and media initiatives
•          How to find and tell your news and your story
•          Why a crisis communications plan is necessary and how to develop one
•          Issues management and crisis communications
•          Using social media tools to build, enhance and protect reputation 

 http://www.peakco.com/2014/03/17/kelowna-seminar-making-communications-work-for-you/

Program:

This half day session will cover the following three topics:

1.       Media training – making the media work for you

 o   Negotiating interviews so there are no surprises

o   Developing key messages and communicating them

o   Tips to succeed in media interviews every time

o   Recognizing and taking advantage of good news opportunities

o   Handling media encounters that are not expected

2.       Crisis communications for both mainstream and social media

                  o   Planning for issues management and crisis communications

o   The difference between an issue and a crisis

o   When and how to inform stakeholders

o   Deciding to be proactive or reactive

 3.       Social media – its place in your communications plan 

                  o   Plan and protocols

o   Deciding on appropriate social channels

o   Setting up the right tools

o   Monitoring social channels

o   Appropriate messaging

Limited Seats available.  Register early

Member Price:  $152.25 includes 5%  GST

Non-member Price:  $204.75 includes 5% GST

Ticket sales close at noon on April 15.